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From institutions to TikTok: how to talk about wine today?
Work · Friday, December 11 · 14:00 · Bordeaux
Esplanade de Pontac, 134 Quai de Bacalan, 33300 Bordeaux
Like wine, talk about wine is going through turbulence. On one side, public institutions maintain a discourse of regulation and heritage preservation. On the other, social networks impose instant visual codes, shaking up the boundaries of marketing and transmission. In the middle of this great divide, professionals navigate in uncertainty, often forced to self-censor by a legal framework that is complex and still uncertain. This half-day study and debate aims to cross perspectives to decipher the new narratives of wine on …
